✍️ AI Can’t Tell Your Story—But It Can Help You Share It
🤖 AI Is Here. But So Are You.
Let’s be real: AI is no longer the future—it’s the now.
From writing blog posts and generating visuals to editing videos and planning content, AI tools are everywhere. And yeah, they can be powerful.
But here’s the line that matters most:
AI can support your story—
but it should never replace it.
🎙️ From the 963 Podcast: “AI Isn’t the Problem—It’s the Priority”
In The 963 Sessions, we unpacked the growing trend of AI-generated content—and where it fits into real creative business strategy.
Kyle said it best:
“AI should be supplemental, not your go-to—especially if you’re trying to build a clientele and tell your story.”
So let’s break it down.
💡 What AI Can Do for You (And What It Can’t)
✅ What AI Can Help With:
Speeding up tedious edits
Generating visual ideas or captions
Automating posts or transcriptions
Enhancing production workflows
Filling in creative gaps quickly
🧠 AI is great when you need to save time or support execution.
❌ What AI Can’t Replace:
Your personality
Your voice and tone
Emotional storytelling
Relationship-based messaging
Audience trust and authenticity
AI is great for automation. But your audience wants humanization.
They want you. Your process. Your “why.” Your mess-ups. Your mission.
🔍 When AI Goes Wrong (And Feels Fake)
We talked in the podcast about how some AI ads feel “cheap.”
“I ordered a sweatshirt after seeing an AI ad, and I just hoped the product was good... but it felt soulless.”
That’s the danger of AI when it becomes the core of your brand.
You might get the click… but you won’t get the client.
Because conversions don’t come from cool graphics.
They come from trust.
🎯 Use AI as a Tool—Not the Voice
Here’s how to leverage AI without losing your story:
✅ 1. Use AI to save time—but write the message yourself
AI can draft, but you should approve and tweak. Let your voice stay loud.
✅ 2. Use AI for production support, not storytelling
Use it to build frameworks, automate editing, or enhance visuals—not write your origin story.
✅ 3. Combine AI with user-generated content
Want authenticity? Add real voices to AI polish. That’s the sweet spot.
✅ 4. Be transparent
It’s okay to use AI. Just don’t pretend it’s all you. People respect transparency.
🧠 Real Example: AI in 963’s Video Projects
We shared on the pod how we've used AI tools to supplement video projects—like creating faster motion graphics or visual add-ons we couldn’t shoot ourselves.
It cut hours of work. It saved budget.
But the story still came from us. The creativity? Still human.
🔁 Human First. Then Tools.
You don’t need to reject AI to stay real.
You just need to keep your voice in the driver’s seat.
Because AI can help you share your story at scale.
But only you can tell it the way it should be told.
🗣️ Final Takeaway:
If you’re building a brand, a business, or a creative studio—you’re not competing with AI.
You’re competing with who can stay real in a world full of auto-generated content.
Let AI make you faster.
Let your story make you unforgettable.
🎥 Ready to Tell Your Story?
At 963 Film Group, we help creators and companies turn real stories into video content that builds trust and drives sales.
Let’s use the tools—but keep it human.
👉 Learn more at 963filmgroup.com
